And each one of these projects tried to capture that possibility and market it to the world. Because, as you’ll see, the web offered new possibilities, a way to experience radio that was personal, something not at all possible with its analog predecessor. But as time went on, and the web matured, the way that looked and sounded evolved. Take a radio station, or a few of them, or hundreds of them, and put them online. The common thread here is radio on the web. Capture that market, own that market, and you may just be the next big thing. A first step into the age of algorithms we currently find ourselves in. Radio was the first step into a multimedia web. And before radio media on the web was extremely limited and limiting. Radio on the web sounds a bit old fashioned, especially when you consider the petabytes of data streaming through Netflix’s servers. All of them ended in an anticlimactic fizzling-out save one, and the circumstances of that last one aren’t particularly virtuous. Instead, I’m going to take a look at four websites. This post doesn’t include every instance I found. Which is why it surprised me when each story I found reached its peak with an effort to overreach in an attempt to capture as much of the market, only to fall short. I’ve been at this a while now, so I typically have some idea of the general trajectory of things. I started looking into the history of Internet radio from more or less a blank slate. With each time came a new innovation, and in most cases, a new way to fail. Schanzer is a graduate of Syracuse University.Internet Radio has been attempted so many times in the history of the web that it’s hard to keep track. He was named an Advertising Age 2003 Media Maven and one of MediaPost's Magazine Online Advertising's 50 Most Influential. He served as a Director of Visible Technologies, Inc. Schanzer served as a Member of Advisory Board of AudienceScience, Inc., MSN,, the IAB and the OPA. He serves as a Member of Advsiory Board of Pictela, Inc. He was responsible for overseeing all activity related to MEC Interaction and associated companies in North America. Schanzer served as Managing Partner of MEC Interaction, North America, which he founded in 1998. and served as its Chief Strategy Officer since October 2008. He served as the Chief Client Officer of Undertone Networks, Inc. Schanzer has been involved in running accounts such as Burger King and AT&T. He is a 17 year media veteran leading client strategy for both traditional and digital media formats. He is responsible for overseeing all activity related to The Digital Edge and associated companies. He delivers strategic leadership, vision and insight to The Digital Edge. He founded The Digital Edge in 1999 as an independent business unit of Mediaedge:CIA, LLC. He was Managing Partner of Mediaedge:cia, S.L. He Founded Mediaedge:CIA, LLC and served as its Managing Partner. Schanzer is a Managing Partner of TDE/Outrider. Schanzer oversaw the Undertone Networks' media efforts, which include managing and developing publisher programs while working closely with the management team on developing strategic initiatives that help ensure its continued growth and success. Schanzer has nearly 20 years of experience in the media industry, having delivered strategic leadership, vision, and insight to some of the most prominent brands worldwide. Alan Schanzer has been Senior Vice President of Agency and Advertiser Development at Pandora Media, Inc. He holds a BA degree in business economics with an accounting emphasis from the University of California at Santa Barbara and an MBA from Saint Mary's College of California.
Mikalis served positions in sales and trading at Robertson Stephens and Montgomery Asset Management. Mikalis has a wealth of experience and knowledge of performance advertising programs to his new position as well as a number of valuable relationships among the biggest online advertisers. While serving as Director of sales and business development, he created AOL's first performance program for direct response advertisers, managing partnerships with some of the largest online advertisers. Mikalis led sales teams for AOL in both San Francisco and Los Angeles. Mikalis served as The Director of business development at AdReady, a Seattle based advertising technology company focused on making online display advertising accessible and effective for advertisers of all sizes. since March 2012 and served as its Vice President of performance sales since February 2009. Brian Mikalis has been Senior Vice President of Monetization and Mid-Market Sales at Pandora Media, Inc.
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